- Panel 1 : Int. Television Studio – Day
- 
A game show contestant stands at a podium, cheering with excitement. His nametag reads “Mark.” Next to him stands Drew Carey, who speaks into his signature skinny microphone. 
- 
- Drew Carey
- Actual retail price is twenty-two thousand dollars…
 
- Panel 2 : Int. Television Studio – Continuous
- 
In the adjacent showroom, a spokesmodel stands smiling next to a large powerboat on a trailer. 
- 
- Drew Carey (O.S.)
- …which means Mark will take home this brand new boat…
 
- Panel 3 : Int. Television Studio – Continous
- 
Closer on the boat and spokesmodel, who now holds a large kitchen knife to the bow of the boat. 
- 
- Drew Carey (O.S.)
- …if he can correctly guess IS IT CAKE?
 
- Panel 4 : Int. Studio Executive’s Office – Continous
- 
An executive sits opposite Kevin. 
- 
- Executive
- This is the dumbest pitch I’ve ever heard.
 
- 
Kevin leans in. 
- 
- Kevin
- Or the greatest?
 
- 
Next to Kevin is a poster on an easel that reads, “The Price is Cake!”